Applications closed, monitoring for reopening
Applications are not open right now (they last closed October 1, 2026). Many programs like this reopen, so we re-check and update this page.
● Still available
One other program is open, with funding up to $375,000
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Tourism Cooperative Marketing Fund
This non-repayable grant pays for marketing and promotion by Yukon tourism businesses. The funding is competitive and comes from the Department of Economic Development, Tourism and Culture. The intake deadline of October 1, 2026 is strict. Applications are closed right now and we watch for reopening.
“The Tourism Cooperative Marketing Fund (TCMF) helps businesses and organizations collaborate to attract visitors and gain international exposure.”
From the official program page
Before you spend any money
Applications must be submitted by the October 1, 2026 deadline; do not spend on eligible activities until you receive formal approval.
At a glance
Subject to program rules, available funding, and approval. Confirm current details with the official program administrator.
Is this for you?
- You operate a Yukon-based tourism business such as a restaurant, attraction, accommodation, or transport provider.
- You have a clear plan for marketing activities like online advertising, trade show attendance, or media tours.
- You can wait for approval before spending, since this is a selective grant with set intake deadlines.
Probably not the right fit if
- You are not based in the Yukon, as this program is strictly for territorial businesses.
- You need immediate cash flow or reimbursement for past expenses, since approval is required before spending.
- You are looking for a loan or equity investment, because this is a non-repayable grant, not debt.
How much you'd realistically get
The official page does not list a maximum amount. Ask the program office (tcmf@yukon.ca) before you apply.
What may be supported
- Traditional advertising placements (magazines, radio, newspapers, digital display, travel guides, out-of-home).
- Online advertising (social media ads, SEO, SEM, email marketing).
- Hosting media or trade familiarization tours.
- Attendance at approved trade and consumer shows.
- Sales missions led by destination marketing organizations.
- Sales calls and bid presentations for events.
How applying works
Effort: moderateYou must read the 2026-27 guidelines and complete a detailed application on SurveyMonkey, then wait for notification and potential clarification requests.
- 01Read the 2026-27 guidelines thoroughly to understand eligibility and scoring criteria.
- 02Prepare your marketing plan and budget details for eligible activities.
- 03Complete the application on SurveyMonkey, through the link on the official page, before the October 1, 2026 deadline.
- 04Wait for notification of receipt; be prepared to provide additional information or clarification if requested by the department.
Who to ask: tcmf@yukon.ca
Documents commonly required
- Completed application form via SurveyMonkey.
- Marketing plan or proposal detailing eligible activities.
- Budget breakdown for proposed marketing spend.
- Proof of Yukon business registration or status.
What to know before you count on it
- This is a competitive grant, not an entitlement; selection is discretionary and spots may be limited.
- The funding is likely taxable income; ask your accountant how this affects your tax return.
- The official page does not say whether you are paid upfront or reimbursed after the work is done. Ask the program office before you apply.
- You must submit by the strict deadline of October 1, 2026 at 4:30 pm; late applications are not accepted.
What are your odds?
Selection is competitive and discretionary; success depends on how well your proposal aligns with the department's goals for attracting visitors and gaining international exposure.
Frequently asked questions
Is this grant taxable?
Grants are generally considered taxable income. Ask your accountant for advice specific to your situation.
When is the next deadline?
The next intake deadline is October 1, 2026 at 4:30 pm.
Can I use this for past marketing expenses?
No. You must receive formal approval before you spend on marketing activities. Ask the program office if you are unsure about a specific cost.
Who administers this program?
The Department of Economic Development, Tourism and Culture (Government of Yukon).
More funding by what it pays for
What you can combine it with
You may be eligible for related programs like the Spark Tourism Micro-Grant Program or Community Tourism Destination Development Fund; check their specific eligibility rules.
Worth reading before you apply
Get alerted when this changes
Programs open and close, budgets run out, rules change. We send one short email when something changes that matters for this program.
Page last updated ; status and deadline checked . Source: official program page.