Tourism Cooperative Marketing Fund
Grow your Yukon tourism business with a non-repayable grant for marketing and promotional activities. This competitive funding from the Department of Economic Development, Tourism and Culture has a strict intake deadline of October 1, 2026. Applications open soon.
How we verify funding records →
“The Tourism Cooperative Marketing Fund (TCMF) helps businesses and organizations collaborate to attract visitors and gain international exposure.”
From the official program page
Before you spend a dollar
Applications must be submitted by the October 1, 2026 deadline; do not spend on eligible activities until you receive formal approval.
At a glance
Subject to program rules, available funding, and approval. Confirm current details with the official program administrator.
Not sure if you qualify?
Get a free, 2-minute read on whether this program fits your business. No obligation.
Check your fit →Is this for you?
- You operate a Yukon-based tourism business such as a restaurant, attraction, accommodation, or transport provider.
- You have a clear plan for marketing activities like online advertising, trade show attendance, or media tours.
- You can wait for approval before spending, since this is a selective grant with set intake deadlines.
Probably not the right fit if
- You are not based in the Yukon, as this program is strictly for territorial businesses.
- You need immediate cash flow or reimbursement for past expenses, since approval is required before spending.
- You are looking for a loan or equity investment, because this is a non-repayable grant, not debt.
How much you'd realistically get
The specific amount or cap is not published; confirm on the official page.
What may be supported
- Traditional advertising placements (magazines, radio, newspapers, digital display, travel guides, out-of-home).
- Online advertising (social media ads, SEO, SEM, email marketing).
- Hosting media or trade familiarization tours.
- Attendance at approved trade and consumer shows.
- Sales missions led by destination marketing organizations.
- Sales calls and bid presentations for events.
How applying works
Effort: moderateYou must read the 2026-27 guidelines and complete a detailed application on SurveyMonkey, then wait for notification and potential clarification requests.
- 01Read the 2026-27 guidelines thoroughly to understand eligibility and scoring criteria.
- 02Prepare your marketing plan and budget details for eligible activities.
- 03Complete the application on SurveyMonkey at the provided portal before the October 1, 2026 deadline.
- 04Wait for notification of receipt; be prepared to provide additional information or clarification if requested by the department.
Who to ask: tcmf@yukon.ca
Before you apply
Your application will likely need written quotes
Programs like this usually ask for written estimates for the work before they approve anything, and some require as many as three. BBN Labs works with you on this: we prepare a quote for the work this program funds — scope, costs and timelines you can put straight into your application. Free, no obligation.
Get my quote for this program →Documents commonly required
- Completed application form via SurveyMonkey.
- Marketing plan or proposal detailing eligible activities.
- Budget breakdown for proposed marketing spend.
- Proof of Yukon business registration or status.
How BBN Labs helps
- BBN builds your online advertising campaigns across social media and search engines to attract more visitors to your Yukon tourism business.
- BBN designs traditional ad placements for magazines, radio, newspapers, and out-of-home displays to boost your brand visibility.
- BBN sets up email marketing workflows to nurture leads and keep your tourism experiences top of mind for potential guests.
- BBN optimizes your website for search engines so international travelers find your attraction or lodge easily online.
- We track the October 1, 2026 intake deadline so your application never slips through the cracks due to missed dates.
What to know before you count on it
- This is a competitive grant, not an entitlement; selection is discretionary and spots may be limited.
- The funding is likely taxable income; ask your accountant how this affects your tax return.
- Payment mechanics are not stated; confirm on the official page whether you are paid upfront or reimbursed after completion.
- You must submit by the strict deadline of October 1, 2026 at 4:30 pm; late applications are not accepted.
What are your odds?
Selection is competitive and discretionary; success depends on how well your proposal aligns with the department's goals for attracting visitors and gaining international exposure.
Frequently asked questions
Is this grant taxable?
Grants are generally considered taxable income. Ask your accountant for advice specific to your situation.
When is the next deadline?
The next intake deadline is October 1, 2026 at 4:30 pm.
Can I use this for past marketing expenses?
Confirm on the official page. Typically, grants require approval before spending begins.
Who administers this program?
The Department of Economic Development, Tourism and Culture (Government of Yukon).
Related BBN services
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Logos, brand guidelines, menus, cards and print that match your storefront. One consistent identity everywhere.
Reviews, QR & NFC Tools
Review cards, NFC stands and QR systems that make happy customers act. Private feedback routes to you first.
Export Readiness & Market Diversification
Market-specific websites, translated marketing materials, catalogues and B2B portals, built the way export programs expect.
What you can combine it with
You may be eligible for related programs like the Spark Tourism Micro-Grant Program or Community Tourism Destination Development Fund; check their specific eligibility rules.
Related programs
Worth reading before you apply
Get alerted when this changes
Programs open and close, budgets run out, rules change. We send one short email when something changes that matters for this program.
Record last updated ; last verified yesterday with the official source. Source: official program page.